Brand Strategy & Design
Social Media Content
Art Direction
May 2019
Bad Apple CreativeLaura Kate Design
Catalyst Coffee is an eco-conscious, environmentally friendly, vegan retail and coffee shop located on the Florence Road in Bray, County Wicklow. They sell products, coffee and edibles that all benefit the greater environment.

The brand design of Catalyst is a visual representation of Catalyst's values and goals. The very name Catalyst comes from Luke (One of the three owners) background in science. A catalyst is an enzyme that drives a change or reaction and Catalyst want to be such a change in their community and the greater society to push more progressive ideas and promote a sustainable and environmentally conscious lifestyle.

The logo itself is very minimalist and simple. The benzene ring is a common structure in chemistry and the two arms add aesthetic and make it symmetric (a quality in nature the brain loves to see).

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